Apple (AAPL.US)Β stock price climbs to the all-time high, surpassing the previous all-time intraday peak that had stood since the beginning of 2022. The notable surge of almost 2.0% to $184.5, comes in anticipation of the company's most significant product launch in nearly a decade. The upcoming product launch event, held at the company's Cupertino, California campus on June 5th, will unveil a groundbreaking mixed-reality headset, marking Apple's first major new product category since the Apple Watch. Multiple new Macs and extensive software upgrades across various platforms are also set to be introduced.
As a result, the tech behemoth is now on track to bolster its market cap by $30.77 billion, edging it extremely close to an unprecedented $3 trillion valuation. Apple's steady growth throughout 2023 has been fueled not only by this impending launch, but also by optimism around its strategic plans for retail chain expansion and renovation. Expansion assumes a deeper inroads into China and other Asian markets, while simultaneously revamping established locations in the US and Europe. Investors perceive Apple as a safe harbor amidst periods of economic risk or uncertainty, a belief underscored by the company's consistently strong growth performance. With its relentless rally nudging the historic $3 trillion mark into view, the tech giant is making waves, signaling the advent of a new era in tech with its mixed-reality headset and reinforcing its resilient and robust position in the global market.
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