2:24 pm · 11 September 2026

Adobe Delivers Strong Results, but Falls Short of Expectations. The Market Fears the Impact of AI

Adobe delivered genuinely strong results, but the market once again found a reason to be disappointed. The company’s revenue and earnings continue to grow, margins remain very high, and the business generates enormous amounts of cash. Despite this, Adobe shares are falling following the earnings release because the company’s guidance for the next quarter came in below investors’ expectations. The report itself does not look like a story of a deteriorating business. Rather, it is a story about the extremely high expectations surrounding Adobe and how heavily the market is now viewing the company through the lens of artificial intelligence.

For some time now, investors have assumed that the development of AI could fundamentally threaten Adobe’s business model. As more and more tasks related to graphic design, photo editing, content creation, and other creative work can be performed using AI-powered tools, the question arises as to whether users will continue to need paid Adobe products. Every more cautious guidance becomes another argument supporting this scenario in the eyes of the market. The problem is that Adobe’s current results still do not show a business that is being clearly displaced by AI.

Key Financial Results:

  • Revenue: $6.76 billion, +13% YoY

  • Net income: $1.83 billion

  • Non-GAAP EPS: $6.13

  • Operating margin: 44%

  • Operating cash flow: $2.52 billion — a record level

  • ARR: $27.5 billion, +10.2% YoY

  • AI-first ARR: +150% YoY — showing that AI is beginning to generate meaningful revenue

Guidance for the Next Quarter:

  • Q4 revenue: $6.80–$6.85 billion

  • Q4 non-GAAP EPS: $6.30–$6.35

  • FY2026 revenue: $26.58–$26.63 billion

  • FY2026 non-GAAP EPS: $24.45–$24.50

  • FY2026 operating margin: approximately 45%

Adobe generated $6.76 billion in revenue in the third quarter of fiscal 2026, up 13% from a year earlier. Net income came in at $1.83 billion, while adjusted earnings per share reached $6.13. Revenue and earnings remain at record levels, and the company continues to maintain very high margins. This is important because amid all the discussion about the threat posed by AI, it is easy to lose sight of the basic fact: Adobe still has a very large, growing, and highly profitable business.

However, the market is primarily pricing in the future. In Adobe’s case, this means asking whether AI tools will begin taking customers away from the company in the coming years, whether new competitive solutions will increase pricing pressure, and whether some of the features currently available as part of Adobe’s paid packages could become widely available for free or at significantly lower prices. These are real risks for Adobe, but for now they remain primarily an investment scenario rather than an established fact. The company’s results do not currently show a sharp collapse in demand or a loss of its ability to generate substantial profits.

Adobe is also not sitting idle and waiting to see how the situation unfolds. The company is developing Firefly and increasingly integrating AI capabilities into Photoshop, Illustrator, Premiere Pro, and Acrobat. For Adobe, artificial intelligence could therefore represent not only a competitive threat but also an opportunity to increase the value of its own ecosystem. The key question will be whether the company can monetize these capabilities while continuing to retain customers across its broader product portfolio.

That is why today’s market reaction appears significantly overdone. Investors are not selling Adobe because the company has stopped making money or because its results have suddenly deteriorated. They are selling because they increasingly want evidence that the development of AI will not undermine Adobe’s existing business model. Weaker-than-expected guidance gives them another reason to remain cautious.

For now, however, the numbers show a company that continues to grow, generate strong profits, and maintain very robust margins. The market assumes that AI could change this situation in the future. Adobe’s results show that this change has not happened yet. And this is where the biggest gap currently lies between the company’s valuation and the performance of its underlying business.

Source: xStation5

10 September 2026, 9:01 pm

Daily Summary: Indices Pull Back Under Pressure from Oil Prices

10 September 2026, 7:38 pm

Oracle Earnings Preview

10 September 2026, 5:49 pm

Stock of the Week: Broadcom: Short-Term Disappointment, Long-Term Growth Story

10 September 2026, 5:18 pm

US OPEN: Bonds keep climbing, semiconductors give back gains

The content of this report has been created by XTB S.A., with its registered office in Warsaw, at Prosta 67, 00-838 Warsaw, Poland, (KRS number 0000217580) and supervised by Polish Supervision Authority ( No. DDM-M-4021-57-1/2005). This material is a marketing communication within the meaning of Art. 24 (3) of Directive 2014/65/EU of the European Parliament and of the Council of 15 May 2014 on markets in financial instruments and amending Directive 2002/92/EC and Directive 2011/61/EU (MiFID II). Marketing communication is not an investment recommendation or information recommending or suggesting an investment strategy within the meaning of Regulation (EU) No 596/2014 of the European Parliament and of the Council of 16 April 2014 on market abuse (market abuse regulation) and repealing Directive 2003/6/EC of the European Parliament and of the Council and Commission Directives 2003/124/EC, 2003/125/EC and 2004/72/EC and Commission Delegated Regulation (EU) 2016/958 of 9 March 2016 supplementing Regulation (EU) No 596/2014 of the European Parliament and of the Council with regard to regulatory technical standards for the technical arrangements for objective presentation of investment recommendations or other information recommending or suggesting an investment strategy and for disclosure of particular interests or indications of conflicts of interest or any other advice, including in the area of investment advisory, within the meaning of the Trading in Financial Instruments Act of 29 July 2005 (i.e. Journal of Laws 2019, item 875, as amended). The marketing communication is prepared with the highest diligence, objectivity, presents the facts known to the author on the date of preparation and is devoid of any evaluation elements. The marketing communication is prepared without considering the client’s needs, his individual financial situation and does not present any investment strategy in any way. The marketing communication does not constitute an offer of sale, offering, subscription, invitation to purchase, advertisement or promotion of any financial instruments. XTB S.A. is not liable for any client’s actions or omissions, in particular for the acquisition or disposal of financial instruments, undertaken on the basis of the information contained in this marketing communication. In the event that the marketing communication contains any information about any results regarding the financial instruments indicated therein, these do not constitute any guarantee or forecast regarding the future results.