Salesforce (CRM.US) announced a $500 million investment in Saudi Arabia to advance its artificial intelligence initiatives. As part of this effort, the company will launch Hyperforce, its platform architecture developed in collaboration with Amazon Web Services, within the country.
This move aligns with a global trend of increased AI investments amid loosening regulatory frameworks, especially after Donald Trump revoked a 2023 executive order on AI regulation, signed initially by his predecessor.
Start investing today or test a free demo
Create account Try a demo Download mobile app Download mobile appAdditionally, Salesforce will partner with firms like Capgemini, Deloitte, Globant, IBM, and PwC to enhance the adoption of Agentforce, its customer service product, while introducing Arabic language support across its AI offerings.
The Cloud Computing and Customer Relations Management (CRM) leader has seen a progressive revenue and margin growth over recent quarters. Source: XTB Research
The announcement was made at LEAP 2025, Saudi Arabia's major tech event, where the country secured $14.9 billion in new AI investments. Salesforce also plans to open a regional headquarters in Riyadh and aims to upskill 30,000 Saudi citizens by 2030.
This comes a few days after Salesforce appointed Robin Washington, a long-time board member, as its new Chief Financial Officer (CFO) and Chief Operating Officer (COO). Washington's deep knowledge of Salesforce, having served on its board since 2013 and chaired the Audit and Finance Committee, is expected to ease her transition into the dual role. In spite of Washington's experience, Salesforce shares dipped 1.4% following the announcement, reflecting investor uncertainty over the leadership shift.
Salesforce’s stock has eased its strong uptrend once it hiked significantly after December’s earning report, when the company's revenue topped analysts’ estimates. The stock is up 1.15% today, recovering from last week’s loss after the leadership shuffle. Breaking above both exponential moving averages (EMAs, 100 and 30-period), would likely help the stock regain its bullish momentum from the last quarter of 2024. Source: xStation5
The content of this report has been created by XTB S.A., with its registered office in Warsaw, at Prosta 67, 00-838 Warsaw, Poland, (KRS number 0000217580) and supervised by Polish Supervision Authority ( No. DDM-M-4021-57-1/2005). This material is a marketing communication within the meaning of Art. 24 (3) of Directive 2014/65/EU of the European Parliament and of the Council of 15 May 2014 on markets in financial instruments and amending Directive 2002/92/EC and Directive 2011/61/EU (MiFID II). Marketing communication is not an investment recommendation or information recommending or suggesting an investment strategy within the meaning of Regulation (EU) No 596/2014 of the European Parliament and of the Council of 16 April 2014 on market abuse (market abuse regulation) and repealing Directive 2003/6/EC of the European Parliament and of the Council and Commission Directives 2003/124/EC, 2003/125/EC and 2004/72/EC and Commission Delegated Regulation (EU) 2016/958 of 9 March 2016 supplementing Regulation (EU) No 596/2014 of the European Parliament and of the Council with regard to regulatory technical standards for the technical arrangements for objective presentation of investment recommendations or other information recommending or suggesting an investment strategy and for disclosure of particular interests or indications of conflicts of interest or any other advice, including in the area of investment advisory, within the meaning of the Trading in Financial Instruments Act of 29 July 2005 (i.e. Journal of Laws 2019, item 875, as amended). The marketing communication is prepared with the highest diligence, objectivity, presents the facts known to the author on the date of preparation and is devoid of any evaluation elements. The marketing communication is prepared without considering the client’s needs, his individual financial situation and does not present any investment strategy in any way. The marketing communication does not constitute an offer of sale, offering, subscription, invitation to purchase, advertisement or promotion of any financial instruments. XTB S.A. is not liable for any client’s actions or omissions, in particular for the acquisition or disposal of financial instruments, undertaken on the basis of the information contained in this marketing communication. In the event that the marketing communication contains any information about any results regarding the financial instruments indicated therein, these do not constitute any guarantee or forecast regarding the future results.
