Aston Martin shares have plummeted over 25% today, marking their biggest one-day drop in four years. Shares have erased some of the declines but despite that hit their lowest point since 2022. The luxury carmaker's stock, already trading at very low levels from the history point of view, has been hit hard by a reduction in its sales forecast.
The company warned that its EBITDA will be lower than the previous year and has abandoned its plans to report positive cash flow in the second half of the year. Third-quarter sales are also expected to miss market expectations.
Start investing today or test a free demo
Create account Try a demo Download mobile app Download mobile appAston Martin is the latest automaker to issue a warning about a slowdown in sales. The company recently appointed a new CEO, Adrian Hallmark, who has acknowledged that previous sales targets were overly ambitious. Hallmark indicated that the company will produce around 1000 fewer cars than previously forecast this year and will not achieve its gross margin target of 40% for the year.
Analysts have not changed their 2025 outlook for Aston Martin, when the company is expected to turn a profit for the first time in several years. However, some analysts have lowered their 2024 EBITDA forecast to around £300 million, compared to the previous consensus of over £360 million.

The company may become profitable next year. Source: Bloomberg FInance LP, XTB
The stock currently has 7 buy ratings, 4 hold ratings, and 1 sell rating, with a consensus price target of 240 pence. Currently, the stock is trading about 100 pence lower than price target.

The content of this report has been created by XTB S.A., with its registered office in Warsaw, at Prosta 67, 00-838 Warsaw, Poland, (KRS number 0000217580) and supervised by Polish Supervision Authority ( No. DDM-M-4021-57-1/2005). This material is a marketing communication within the meaning of Art. 24 (3) of Directive 2014/65/EU of the European Parliament and of the Council of 15 May 2014 on markets in financial instruments and amending Directive 2002/92/EC and Directive 2011/61/EU (MiFID II). Marketing communication is not an investment recommendation or information recommending or suggesting an investment strategy within the meaning of Regulation (EU) No 596/2014 of the European Parliament and of the Council of 16 April 2014 on market abuse (market abuse regulation) and repealing Directive 2003/6/EC of the European Parliament and of the Council and Commission Directives 2003/124/EC, 2003/125/EC and 2004/72/EC and Commission Delegated Regulation (EU) 2016/958 of 9 March 2016 supplementing Regulation (EU) No 596/2014 of the European Parliament and of the Council with regard to regulatory technical standards for the technical arrangements for objective presentation of investment recommendations or other information recommending or suggesting an investment strategy and for disclosure of particular interests or indications of conflicts of interest or any other advice, including in the area of investment advisory, within the meaning of the Trading in Financial Instruments Act of 29 July 2005 (i.e. Journal of Laws 2019, item 875, as amended). The marketing communication is prepared with the highest diligence, objectivity, presents the facts known to the author on the date of preparation and is devoid of any evaluation elements. The marketing communication is prepared without considering the client’s needs, his individual financial situation and does not present any investment strategy in any way. The marketing communication does not constitute an offer of sale, offering, subscription, invitation to purchase, advertisement or promotion of any financial instruments. XTB S.A. is not liable for any client’s actions or omissions, in particular for the acquisition or disposal of financial instruments, undertaken on the basis of the information contained in this marketing communication. In the event that the marketing communication contains any information about any results regarding the financial instruments indicated therein, these do not constitute any guarantee or forecast regarding the future results.