Shares of a Swedish H&M (HMB.SE) jumped 7 today, reaching their highest level in 11 months, as investors welcomed proof of progress in H&M’s strategy
-
Operating profit surged 40% YoY to 4.91B SEK ($523M), well above the LSEG consensus of 3.68B SEK.
-
The earnings beat signals that CEO Daniel Erver’s turnaround plan is gaining traction after two weak quarters.
-
Trendier collections and celebrity-led marketing (Charli XCX, Tyla) are repositioning H&M against fast-fashion competitors Shein and Zara.
-
The company reintroduced a high-profile catwalk show at London Fashion Week — its first since 2018 — underlining a push for brand relevancy.
-
Inventory fell 9% YoY, reflecting better product mix and in-season full-price sales.
-
Sales declined slightly to 57B SEK, but still beat estimates (56.8B SEK).
-
Cost controls and tighter pricing discipline lifted profitability.
Still U.S. tariffs and weakening consumer sentiment pose risks to Q4 margins. H&M plans a “prudent pricing approach” — raising prices selectively while protecting entry-level basics and kids’ ranges to defend market share. Black Friday timing (a day earlier this year) may trigger higher markdowns in Q4. H&M’s momentum into the holiday season will be the key test of durability fo the company strategy, and the U.S. (13% of group sales) remains the critical swing factor given trade policy headwinds.
Start investing today or test a free demo
Create account Try a demo Download mobile app Download mobile app
Source: xStation5
The content of this report has been created by XTB S.A., with its registered office in Warsaw, at Prosta 67, 00-838 Warsaw, Poland, (KRS number 0000217580) and supervised by Polish Supervision Authority ( No. DDM-M-4021-57-1/2005). This material is a marketing communication within the meaning of Art. 24 (3) of Directive 2014/65/EU of the European Parliament and of the Council of 15 May 2014 on markets in financial instruments and amending Directive 2002/92/EC and Directive 2011/61/EU (MiFID II). Marketing communication is not an investment recommendation or information recommending or suggesting an investment strategy within the meaning of Regulation (EU) No 596/2014 of the European Parliament and of the Council of 16 April 2014 on market abuse (market abuse regulation) and repealing Directive 2003/6/EC of the European Parliament and of the Council and Commission Directives 2003/124/EC, 2003/125/EC and 2004/72/EC and Commission Delegated Regulation (EU) 2016/958 of 9 March 2016 supplementing Regulation (EU) No 596/2014 of the European Parliament and of the Council with regard to regulatory technical standards for the technical arrangements for objective presentation of investment recommendations or other information recommending or suggesting an investment strategy and for disclosure of particular interests or indications of conflicts of interest or any other advice, including in the area of investment advisory, within the meaning of the Trading in Financial Instruments Act of 29 July 2005 (i.e. Journal of Laws 2019, item 875, as amended). The marketing communication is prepared with the highest diligence, objectivity, presents the facts known to the author on the date of preparation and is devoid of any evaluation elements. The marketing communication is prepared without considering the client’s needs, his individual financial situation and does not present any investment strategy in any way. The marketing communication does not constitute an offer of sale, offering, subscription, invitation to purchase, advertisement or promotion of any financial instruments. XTB S.A. is not liable for any client’s actions or omissions, in particular for the acquisition or disposal of financial instruments, undertaken on the basis of the information contained in this marketing communication. In the event that the marketing communication contains any information about any results regarding the financial instruments indicated therein, these do not constitute any guarantee or forecast regarding the future results.
