Salesforce (CRM.US) announced a $500 million investment in Saudi Arabia to advance its artificial intelligence initiatives. As part of this effort, the company will launch Hyperforce, its platform architecture developed in collaboration with Amazon Web Services, within the country.
This move aligns with a global trend of increased AI investments amid loosening regulatory frameworks, especially after Donald Trump revoked a 2023 executive order on AI regulation, signed initially by his predecessor.
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Create account Try a demo Download mobile app Download mobile appAdditionally, Salesforce will partner with firms like Capgemini, Deloitte, Globant, IBM, and PwC to enhance the adoption of Agentforce, its customer service product, while introducing Arabic language support across its AI offerings.
The Cloud Computing and Customer Relations Management (CRM) leader has seen a progressive revenue and margin growth over recent quarters. Source: XTB Research
The announcement was made at LEAP 2025, Saudi Arabia's major tech event, where the country secured $14.9 billion in new AI investments. Salesforce also plans to open a regional headquarters in Riyadh and aims to upskill 30,000 Saudi citizens by 2030.
This comes a few days after Salesforce appointed Robin Washington, a long-time board member, as its new Chief Financial Officer (CFO) and Chief Operating Officer (COO). Washington's deep knowledge of Salesforce, having served on its board since 2013 and chaired the Audit and Finance Committee, is expected to ease her transition into the dual role. In spite of Washington's experience, Salesforce shares dipped 1.4% following the announcement, reflecting investor uncertainty over the leadership shift.
Salesforce’s stock has eased its strong uptrend once it hiked significantly after December’s earning report, when the company's revenue topped analysts’ estimates. The stock is up 1.15% today, recovering from last week’s loss after the leadership shuffle. Breaking above both exponential moving averages (EMAs, 100 and 30-period), would likely help the stock regain its bullish momentum from the last quarter of 2024. Source: xStation5
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