Tyson Fury is entering a different arena this time - the world of investing. One of the most charismatic heavyweights in history recently appeared in Poland on the set of XTB’s global advertising campaign, with the Brit set to become one of the main faces of the brand’s autumn campaign.
The project marks another chapter in the growing partnership between Fury and XTB. The investing app first partnered with the British boxer in 2024 as one of the main sponsors of his rematch with Oleksandr Usyk. Since then, the cooperation has continued to evolve on an international level.
"The last few years have shown that Tyson Fury is a perfect fit for the role of XTB’s global ambassador. His passion, commitment, and determination in the fight for the highest goals are values that are very close to us. I am convinced that this cooperation will be of great importance for building global recognition of our brand, especially since there is much evidence of further major fights involving Tyson on international arenas," says Szymon Szymański, Chief Growth Officer at XTB.
"I make no secret of the fact that Tyson is one of those athletes who is very natural in front of the camera. On set, he infected everyone with his energy and charisma. I can't wait to see the final result," added Szymański.
Tyson Fury is another representative from the world of sport to join XTB's group of global ambassadors. Currently, the brand is also represented by Zlatan Ibrahimović, and previously included José Mourinho, Conor McGregor, Iker Casillas, and Joanna Jędrzejczyk.
Sport has remained one of XTB's key areas of marketing communication for years. Global fintech is present at both major sporting events and in projects related to sports clubs and organizations. XTB is currently a partner of the men's and women's basketball world championships, SSC Napoli, as well as combat sports organizations such as KSW and OKTAGON.
