DE40: Adidas is no longer the face of the German national soccer team

1:10 PM 22 March 2024
  • DE40 in the local highs zone
  • Adidas will no longer be the main sponsor of the German national team after 77 years
  • Unsuccessful start to Douglas quotations

General market situation:

The last trading session on European markets this week brings declines in most indices. Germany's DAX loses 0.04%, France's CAC40 is down 0.48%, and the Euro Stoxx 50 benchmark loses 0.73%. Risk demand is weakening in the face of a stronger dollar. The macro calendar for today's session is relatively limited, but some volatility may be provided by incoming comments from central bankers. 

Start investing today or test a free demo

Open real account TRY DEMO Download mobile app Download mobile app

European companies traded during Friday's trading session are currently trading at mixed levels. The biggest losers are the fashion, automotive and semiconductor industries. Source: xStation 5

Germany's benchmark DE40 is recording modest gains during today's session.  The main control level remains around 18150 points. A downward break through these zones could encourage the supply side to initiate a corrective move. Source: xStation 5

News:

Nike Inc. (NKE.US) replaces Adidas AG (ADS.DE) as the main sponsor of the German national soccer team's outfits. Adidas will end its sponsorship of the national team after 77 years. The economy minister has publicly criticized the move. Nike will pay 100 million euros a year, more than twice what other major soccer sponsorships are worth. 

Nike made "by far the best economic bid," the German soccer association DFB reported Thursday.

German perfume retailer Douglas AG (DOU.DE) lost nearly 11% on its debut, and today the declines are being extended. The IPO price was 26 euros, and today the shares are trading at 21.8 euros. 

Shares of European sportswear retailers Adidas (ADS.DE), Puma (PUM.DE) and JD Sports (JD.UK) are losing in today's session after Nike warned investors that sales could come under pressure this year. Moreover, US-based Lululemon also issued a cautious outlook and cited challenges in the US market.

Other news about individual companies included in the DAX index. Source: Bloomberg Financial LP


 

 

Share:
Back
Xtb logo

Join over 1 000 000 XTB Group Clients from around the world

The financial instruments we offer, especially CFDs, can be highly risky. Fractional Shares (FS) is an acquired from XTB fiduciary right to fractional parts of stocks and ETFs. FS are not a separate financial instrument. The limited corporate rights are associated with FS.
This page was not created for investors residing in Brazil. This brokerage is not authorized by the Comissão de Valores Mobiliários (CVM) or the Brazilian Central Bank (BCB). The content of this page should not be characterized as an investment offer in Brazil or for investors residing in that country.
Losses can exceed deposits

We use cookies

By clicking “Accept All”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

This group contains cookies that are necessary for our websites to work. They take part in functionalities like language preferences, traffic distribution or keeping user session. They cannot be disabled.

Cookie name
Description
SERVERID
userBranchSymbol cc 2 March 2024
test_cookie cc 25 January 2024
adobe_unique_id cc 1 March 2025
__hssc cc 8 September 2022
SESSID cc 2 March 2024
__cf_bm cc 8 September 2022
intercom-id-iojaybix cc 26 November 2024
intercom-session-iojaybix cc 8 March 2024

We use tools that let us analyze the usage of our page. Such data lets us improve the user experience of our web service.

Cookie name
Description
_gid cc 9 September 2022
_gat_UA-98728395-1 cc 8 September 2022
_gat_UA-121192761-1 cc 8 September 2022
_gcl_au cc 30 May 2024
_ga_CBPL72L2EC cc 1 March 2026
_ga cc 1 March 2026
__hstc cc 7 March 2023
__hssrc

This group of cookies is used to show you ads of topics that you are interested in. It also lets us monitor our marketing activities, it helps to measure the performance of our ads.

Cookie name
Description
MUID cc 26 March 2025
_omappvp cc 11 February 2035
_omappvs cc 1 March 2024
_uetsid cc 2 March 2024
_uetvid cc 26 March 2025
_fbp cc 30 May 2024
fr cc 7 December 2022
_ttp cc 26 March 2025
_tt_enable_cookie cc 26 March 2025
_ttp cc 26 March 2025
hubspotutk cc 7 March 2023

Cookies from this group store your preferences you gave while using the site, so that they will already be here when you visit the page after some time.

Cookie name
Description

This page uses cookies. Cookies are files stored in your browser and are used by most websites to help personalise your web experience. For more information see our Privacy Policy You can manage cookies by clicking "Settings". If you agree to our use of cookies, click "Accept all".

Change region and language
Country of residence
Language