Harley-Davidson stock rose 4% on analyst upgrade

5:56 PM April 9, 2021

Harley-Davidson (HOG.US) shares jumped more than 4% after analysts from Northcoast upgraded the motorcycle manufacturer from Neutral to Buy with a price target of $49.00. The company hired a new CEO last year, cut back on staff and attempted a rebranding attempt after the legendary brand lost much of its shine, partially thanks to Millennials who aren't interested in expensive motorcycles. Improvement seemed to be gaining momentum as the company released positive data for the quarter ended September, but the unexpected loss for the period ended December again negatively affected investor sentiment. Company will report its first quarter 2021 results on April 20th.

Harley-Davidson (HOG.US) - yesterday buyers managed to halt declines around major support at $39.00 which coincided with 50 SMA (green line). Today upward move is being continued and price is approaching key resistance at $43.52. Source: xStation5
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