Apple (AAPL.US) reported its latest quarterly results, but the market reaction has been muted — shares barely moved in after-hours trading. Overall, the report looks solid. Most importantly, the company’s high-margin services segment clearly beat expectations, while iPhone demand was the only slight disappointment on the product side. Sales in China came in stronger than expected.
- Revenue: $111.18B vs $109.66B expected → beat
- EPS: $2.01 vs $1.95 expected → beat
- Gross margin: 49.27% vs 48.38% expected
Earnings by business segments
- iPhone: $56.99B vs $57.21B expected → slight miss
- Services: $30.98B vs $30.39B expected → beat
- Mac: $8.40B vs $8.02B expected → beat (growth supported in part by MacBook Neo)
- iPad: $6.91B vs $6.66B expected → beat
- Wearables: $7.90B vs $7.70B expected → beat
- Greater China: $20.50B vs $19.45B expected → beat
- Americas rev. $45.09B, vs $45.82B expected → miss
- Total oper expenses $18.90B, vs $18.47B expected --> miss
Tim Cook on iPhone: “Demand was off the charts, but we’re currently facing some constraints in the supply chain (...) Chip shortages weighed on overall sales."
Additionally
- $100B share buyback authorized
- Dividend: $0.27 per share
Apple stock (H1 timeframe)
During Thursday’s session, the stock pulled back toward support from the 50-period exponential moving average on the hourly chart.

Source: xStation5
🗽S&P 500 companies with the record net margin since 2009 - FactSet data
Market Wrap: UK100 skyrockets after BoE 🇬🇧 🚀 Euphoric gain as ECB Lagarde speaks 🇪🇺 📈
Apple Q2 2026: stable results or the beginning of a new growth cycle?
Morning Wrap: Record-breaking Big Tech results driven by AI, Fed delivers no surprises