Apple shares down 0.5% during the Apple Event 📉

U.S. tech giant Apple (AAPL.US) unveiled a range of product updates today, including the iPhone 17, new AirPods, and the latest generation of its smartwatches. However, shares showed no outsized volatility, slipping around 0.5%. It appears that investors are cautious about Apple’s pricing strategy and the new features presented. If the market ultimately deems the announcements insufficient, we could see downward pressure toward the $220–225 zone, where the key exponential moving averages, EMA50 and EMA200, are located.

• Likely absence of price hikes in the Apple Watch and AirPods segments may put pressure on margins.

• Potential iPhone 17 price increases ($50–100) could help offset tariff costs and support revenue.

• New health and AI features (including real-time translation in AirPods) highlight Apple’s focus on future growth areas such as AI and digital healthcare.

• Strong consumer interest remains intact, with Apple’s YouTube stream attracting more than 650,000 viewers ahead of the event.

iPhone 17

• New generation of iPhones officially presented.

• Colors: lavender, mist blue, black, white, and sage.

• Ceramic Shield 2: three times more scratch-resistant.

• iOS 26: introduces a new “Liquid Glass” design, also available for older devices.

• Pricing outlook: Analysts, including Dan Ives of Wedbush, expect potential price increases of $50–100 due to tariffs.

Apple Watch Series 11 & Ultra 3

• Pricing unchanged:

  • SE 3: from $249

  • Series 11: from $399

  • Ultra 3: from $799

• Watch Series 11: Apple’s thinnest and most comfortable yet, featuring a new 5G modem, improved energy efficiency, and up to 24 hours of battery life.

• Health feature: Hypertension monitoring (pending FDA approval).

• Watch Ultra 3: enhanced display, satellite connectivity, and 5G support.

AirPods Pro 3

• Price unchanged: $249, available from September 19.

• New features:

  • Real-time conversation translation (AI-powered)

  • Improved noise cancellation and spatial audio

  • Up to 8 hours of battery life

  • Five size options for a better fit

Apple stock chart (D1 interval)

Source: xStation5