Superdry board fears challenging business environment; shares drop more than 15%

Shares of UK-based Superdry (SDRY.UK) are currently losing more than 15% after the company warned that its full-year earnings will suffer due to a difficult market environment.

The apparel retailer pointed to an "unusually mild autumn" that caused it to delay its AW23 (autumn/winter) collection update. Retail sales fell 13% year-on-year in the six months to October 28, while wholesale sales fell 41%.

"Despite progress on strategic priorities and the ongoing balance sheet recapitalization program, the external environment proved challenging and trading performance was well below management's expectations. Earnings for the year are therefore expected to reflect the weaker trading performance seen to date," - The company warned.

The company's shares are losing nearly 15.5% today and are trading at the lowest levels in the company's history. Source: xStation

9 June 2026, 12:15 PM

Market Wrap: The “Bulls” Are Back on the European Trading Floor 💥

8 June 2026, 7:06 PM

Apple shares fall amid WWDC conference 📉 No AI breakthrough?

8 June 2026, 3:30 PM

The World Cup on the Market: Is There an Opportunity for Profit?

8 June 2026, 2:57 PM

Intel gains 10% after talks with Google and Nvidia

Stocks

Cookie name	Description
SERVERID
userBranchSymbol	Expiration date 1 day
test_cookie	Expiration date 1 hour
adobe_unique_id	Expiration date 364 days
__hssc	Expiration date 1 hour
SESSID	Expiration date 1 day
__cf_bm	Expiration date 1 hour
intercom-id-iojaybix	Expiration date 270 days
intercom-session-iojaybix	Expiration date 6 days
xtbCookiesSettings	Expiration date 364 days
TS5b68a4e1027
countryIsoCode
xtbLanguageSettings	Expiration date 364 days
userPreviousBranchSymbol	Expiration date 364 days
intercom-device-id-iojaybix	Expiration date 270 days
__cfruid
_cfuvid

Cookie name	Description
_gid	Expiration date 1 day
_gat_UA-98728395-1	Expiration date 1 hour
_gat_UA-121192761-1	Expiration date 1 hour
_gcl_au	Expiration date 89 days
_ga_CBPL72L2EC	Expiration date 729 days
_ga	Expiration date 729 days
__hstc	Expiration date 179 days
__hssrc
_vwo_uuid_v2	Expiration date 365 days
_ga_TC79BEJ20L	Expiration date 729 days
_vwo_uuid	Expiration date 365 days
_vwo_ds	Expiration date 29 days
_vwo_sn	Expiration date 1 hour
_vis_opt_s	Expiration date 99 days
_vis_opt_test_cookie
af_id	Expiration date 394 days
afUserId	Expiration date 730 days
AF_SYNC	Expiration date 6 days
AnalyticsSyncHistory	Expiration date 29 days

Cookie name	Description
MUID	Expiration date 389 days
_omappvp	Expiration date 3998 days
_omappvs	Expiration date 1 hour
_uetsid	Expiration date 1 day
_uetvid	Expiration date 389 days
_fbp	Expiration date 89 days
fr	Expiration date 89 days
_ttp	Expiration date 89 days
_tt_enable_cookie	Expiration date 89 days
hubspotutk	Expiration date 179 days
IDE	Expiration date 389 days
YSC
VISITOR_INFO1_LIVE	Expiration date 179 days
li_sugr	Expiration date 89 days
guest_id_marketing	Expiration date 729 days
guest_id_ads	Expiration date 729 days
guest_id	Expiration date 729 days
muc_ads	Expiration date 729 days
VISITOR_PRIVACY_METADATA	Expiration date 179 days
MSPTC	Expiration date 389 days

Cookie name	Description
bcookie	Expiration date 364 days
lidc	Expiration date 1 day
UserMatchHistory	Expiration date 29 days
bscookie	Expiration date 364 days
li_gc	Expiration date 179 days
personalization_id	Expiration date 729 days