According to informed sources reached by Bloomberg News, Apple (AAPL.US) is in talks regarding the integration of Google's (GOOGL.US) flagship AI model, Gemini, in its next iPhone system update. Shares of Alphabet have gained about 5.50% today, while Apple's are up by approximately 2.00%.
The talks are about Apple's licensed access to the Gemini model. The company reportedly plans to implement AI-enhanced features in its new iPhone software as early as 2024. These discussions are part of Apple's broader strategy of aggressively integrating artificial intelligence into its products, including the iPhone 16, marking a significant step in utilizing AI in everyday electronic devices.
Gemini, a set of generative artificial intelligence models from Google, is the foundation of this partnership. This tool offers capabilities such as creating images and writing content based on simple prompts. The integration of Gemini is expected to enhance the functionality of the iPhone, especially in the upcoming iOS 18, which will focus on device-based features rather than cloud-delivered ones. Analysts view this potential integration as a major win for Google, granting it access to Apple's vast user base.
For Apple, it provides a solid foundation for further development of system-based AI features, positioning the iPhone 16 as a breakthrough technological product. However, on the other hand, the fact that Apple is in talks with other tech giants proves that the world's second-largest publicly traded company is not in the best position to compete with other giants in the AI model sector.
The terms and details of the deal have not yet been finalized, and there is a possibility that Apple may choose another partner or develop multiple collaboration paths, similar to its approach with internet search engines.
Apple (M30 interval)
Apple shares are gaining almost 2.00% today following this news. However, the gains were reduced after the price enters the resistance zone near the upper limit of the downtrend.
Source: xStation 5
Alphabet (M30 interva
Alphabet's shares are gaining almost 5.00% at the time of publication, however, growth has also been reduced after encountering resistance near $152 per share.
Source: xStation 5
