H&M shares surge7% after strong earnings beat 📈

Shares of a Swedish H&M (HMB.SE) jumped 7 today, reaching their highest level in 11 months, as investors welcomed proof of progress in H&M’s strategy

Operating profit surged 40% YoY to 4.91B SEK ($523M), well above the LSEG consensus of 3.68B SEK.
The earnings beat signals that CEO Daniel Erver’s turnaround plan is gaining traction after two weak quarters.
Trendier collections and celebrity-led marketing (Charli XCX, Tyla) are repositioning H&M against fast-fashion competitors Shein and Zara.
The company reintroduced a high-profile catwalk show at London Fashion Week — its first since 2018 — underlining a push for brand relevancy.
Inventory fell 9% YoY, reflecting better product mix and in-season full-price sales.
Sales declined slightly to 57B SEK, but still beat estimates (56.8B SEK).
Cost controls and tighter pricing discipline lifted profitability.

Still U.S. tariffs and weakening consumer sentiment pose risks to Q4 margins. H&M plans a “prudent pricing approach” — raising prices selectively while protecting entry-level basics and kids’ ranges to defend market share. Black Friday timing (a day earlier this year) may trigger higher markdowns in Q4. H&M’s momentum into the holiday season will be the key test of durability fo the company strategy, and the U.S. (13% of group sales) remains the critical swing factor given trade policy headwinds.

Source: xStation5

17 April 2026, 2:39 PM

Rallies in European airline valuations

17 April 2026, 2:34 PM

US OPEN: The Strait of Hormuz is fully open 💥Euphoria in the markets 🚀

17 April 2026, 11:09 AM

Market wrap: Peace rumours and disapointing earnings

17 April 2026, 6:55 AM

Morning Wrap: Trump Announces Ceasefire Between Israel and Lebanon

Stocks

Cookie name	Description
SERVERID
userBranchSymbol	Expiration date 1 day
test_cookie	Expiration date 1 hour
adobe_unique_id	Expiration date 364 days
__hssc	Expiration date 1 hour
SESSID	Expiration date 1 day
__cf_bm	Expiration date 1 hour
intercom-id-iojaybix	Expiration date 270 days
intercom-session-iojaybix	Expiration date 6 days
xtbCookiesSettings	Expiration date 364 days
TS5b68a4e1027
countryIsoCode
xtbLanguageSettings	Expiration date 364 days
userPreviousBranchSymbol	Expiration date 364 days
intercom-device-id-iojaybix	Expiration date 270 days
__cfruid
_cfuvid

Cookie name	Description
_gid	Expiration date 1 day
_gat_UA-98728395-1	Expiration date 1 hour
_gat_UA-121192761-1	Expiration date 1 hour
_gcl_au	Expiration date 89 days
_ga_CBPL72L2EC	Expiration date 729 days
_ga	Expiration date 729 days
__hstc	Expiration date 179 days
__hssrc
_vwo_uuid_v2	Expiration date 365 days
_ga_TC79BEJ20L	Expiration date 729 days
_vwo_uuid	Expiration date 365 days
_vwo_ds	Expiration date 29 days
_vwo_sn	Expiration date 1 hour
_vis_opt_s	Expiration date 99 days
_vis_opt_test_cookie
af_id	Expiration date 394 days
afUserId	Expiration date 730 days
AF_SYNC	Expiration date 6 days
AnalyticsSyncHistory	Expiration date 29 days

Cookie name	Description
MUID	Expiration date 389 days
_omappvp	Expiration date 3998 days
_omappvs	Expiration date 1 hour
_uetsid	Expiration date 1 day
_uetvid	Expiration date 389 days
_fbp	Expiration date 89 days
fr	Expiration date 89 days
_ttp	Expiration date 89 days
_tt_enable_cookie	Expiration date 89 days
hubspotutk	Expiration date 179 days
IDE	Expiration date 389 days
YSC
VISITOR_INFO1_LIVE	Expiration date 179 days
li_sugr	Expiration date 89 days
guest_id_marketing	Expiration date 729 days
guest_id_ads	Expiration date 729 days
guest_id	Expiration date 729 days
muc_ads	Expiration date 729 days
VISITOR_PRIVACY_METADATA	Expiration date 179 days
MSPTC	Expiration date 389 days

Cookie name	Description
bcookie	Expiration date 364 days
lidc	Expiration date 1 day
UserMatchHistory	Expiration date 29 days
bscookie	Expiration date 364 days
li_gc	Expiration date 179 days
personalization_id	Expiration date 729 days