Shopify stock tumbles over 16% on layoff news

Shopify (SHOP.US) shares fell more than 16.0% during today's session after the Canadian e-commerce company announced plans to lay off approximately 10% of its global workforce (around 1000 employees).
CEO Tobi Lutke cited a pullback in online spending after a pandemic boom and took responsibility for a faulty growth strategy.
Company sales skyrocketed during the pandemic and management assumed that this trend will continue in the future therefore decided to ramp up hiring and invest in technology. However once the restrictions were eased, e-commerce sales dwindled and Shopify's revenue growth decelerated for four straight quarters.
"We bet that the channel mix — the share of dollars that travel through e-commerce rather than physical retail — would permanently leap ahead by 5 or even 10 years" "It's now clear that bet didn't pay off," Lutke wrote.
Firm will report second-quarter earnings on Wednesday before the opening bell.

Shopify (SHOP.US) stock plunged 75% so far in the year and is currently testing pandemic lows at $32.30. In case of a break below the aforementioned support, downward move may accelerate. Source: xStation5

6 August 2026, 4:25 PM

Stock of the Week: Arista Networks—A Second-Tier Technology with Top-Tier Results

6 August 2026, 3:28 PM

US Open: S&P 500 shows strength as semiconductor lags 🚩 Western Digital down 12%

6 August 2026, 1:30 PM

SoftBank earnings: Intel and AI are not enough?

6 August 2026, 12:41 PM

Nasdaq 100 Slides Again 🚩 SanDisk Falls 10% After Earnings, Semiconductors Under Pressure

Stocks

Cookie name	Description
SERVERID
userBranchSymbol	Expiration date 1 day
test_cookie	Expiration date 1 hour
adobe_unique_id	Expiration date 364 days
__hssc	Expiration date 1 hour
SESSID	Expiration date 1 day
__cf_bm	Expiration date 1 hour
intercom-id-iojaybix	Expiration date 270 days
intercom-session-iojaybix	Expiration date 6 days
xtbCookiesSettings	Expiration date 364 days
TS5b68a4e1027
countryIsoCode
xtbLanguageSettings	Expiration date 364 days
userPreviousBranchSymbol	Expiration date 364 days
intercom-device-id-iojaybix	Expiration date 270 days
__cfruid
_cfuvid

Cookie name	Description
_gid	Expiration date 1 day
_gat_UA-98728395-1	Expiration date 1 hour
_gat_UA-121192761-1	Expiration date 1 hour
_gcl_au	Expiration date 89 days
_ga_CBPL72L2EC	Expiration date 729 days
_ga	Expiration date 729 days
__hstc	Expiration date 179 days
__hssrc
_vwo_uuid_v2	Expiration date 365 days
_ga_TC79BEJ20L	Expiration date 729 days
_vwo_uuid	Expiration date 365 days
_vwo_ds	Expiration date 29 days
_vwo_sn	Expiration date 1 hour
_vis_opt_s	Expiration date 99 days
_vis_opt_test_cookie
af_id	Expiration date 394 days
afUserId	Expiration date 730 days
AF_SYNC	Expiration date 6 days
AnalyticsSyncHistory	Expiration date 29 days

Cookie name	Description
MUID	Expiration date 389 days
_omappvp	Expiration date 3998 days
_omappvs	Expiration date 1 hour
_uetsid	Expiration date 1 day
_uetvid	Expiration date 389 days
_fbp	Expiration date 89 days
fr	Expiration date 89 days
_ttp	Expiration date 89 days
_tt_enable_cookie	Expiration date 89 days
hubspotutk	Expiration date 179 days
IDE	Expiration date 389 days
YSC
VISITOR_INFO1_LIVE	Expiration date 179 days
li_sugr	Expiration date 89 days
guest_id_marketing	Expiration date 729 days
guest_id_ads	Expiration date 729 days
guest_id	Expiration date 729 days
muc_ads	Expiration date 729 days
VISITOR_PRIVACY_METADATA	Expiration date 179 days
MSPTC	Expiration date 389 days

Cookie name	Description
bcookie	Expiration date 364 days
lidc	Expiration date 1 day
UserMatchHistory	Expiration date 29 days
bscookie	Expiration date 364 days
li_gc	Expiration date 179 days
personalization_id	Expiration date 729 days