Slight China Headwinds for Apple

Earnings per share: $2.18 (vs. $2.11 expected)
Revenue: $119.58 billion (vs. $117.97 billion expected) - strong beat
iPhone: $69.70 billion (vs. $68.55 billion expected) - slight beat
iPad: $7.02 billion (vs. $7.06 billion expected) - slight miss
Mac: $7.78 billion (vs. $7.9 billion expected) - slight miss
Services: $23.12 billion (vs. $23.35 billion expected) - slight miss
Apple Watch: $11.95 billion (vs. $11.56 billion expected) - beat
China: $20.82 billion (vs. $23.5 billion expected) - significant miss

Apple delivered impressive overall results, exceeding revenue expectations thanks to strong iPhone sales, particularly in emerging markets ex China. However, iPad sales and services fell short of estimates, and China sales significantly missed expectations. The stock price dipped slightly after-hours, reflecting concerns about the Chinese market's competitiveness. While Apple invests in artificial intelligence, its current focus is on the Vision Pro augmented reality product. This suggests the company may face growing competition in the AI space.

30 September 2026, 6:42 PM

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