Burberry extends decline to 20-year low as company faces dropping-out from FTSE 100📉

British luxury clothes, perfumes and shoes producer Burberry (BRBY.UK) loses 1.5% today as FTSE Russel informed that the company, will probably drop out from the main, British index, since September 2024 rebalancing. Burberry is down 50% on a year-to-date basis. The company expects that full year profits will drop 40% YoY. Sales of luxury products in Asia and China (historically 'growth sector') dropped 21% and 23% respectively. Burberry changed CEO last month, to Joshua Schulman, former Jimmy Choo CEO (since 2007 to 2012). On the other hand, dropping out from the index maybe not a signal of further declines, as short-sellers may start closing their bets. Overall, Burberry business is definitely slowing, and a scale of 2023-2024 decline is similar to 2008 GFC.

BRBY.UK (W1)

Shares of Burberry tested local peaks from 2004.

Source: xStation5